Nueva línea de productos en postres congelados en la empresa Dulzura Mía

Abstract

The present project of entrepreneurship is directed at the implementation of a new line of frozen desserts in the company Dulzura Mía, an innovative product that allows covering the needs and demands of the customers. The new flavor pretend to add new ingredients, including traditional ingredients such as cream, milk and fruit. The company currently offers ice creams such as: three milks, tiramisu, pineapple cheese, pineapple peach, oreo, among other unconventional flavors. Therefore, this undertaking will favor with the fulfillment of the objectives of the “Plan Nacional del Buen Vivir” by promoting the elaboration and consumption of national products, increasing the utility of the company and offering a product of quality and innovative. When conducting the surveys to the company's customers, data were obtained indicating that a yogurt-based ice cream is a new and good option, it should be emphasized that the answers obtained from the applied questionnaire are real and received directly from the consumers. Therefore, from the results obtained from the research a market study, technical study, organizational study and financial study was developed in order to know the acceptance that the new product will have in the clients. The financing will be made by the manager of the company, having the necessary resources to cover the costs that will require the creation of the new product, after demonstrating the feasibility of the project.