Posicionamiento estratégico del Estudio Gráfico Alfa de la Ciudad de Ambato, para su consolidación en el mercado local

Abstract

The brands inside a specific market are the element that makes a difference between similar products and services, focused to the same target, each brand are announced on different ways inside a branding process. Those process has been executed equally al national and international levels, including international, cities and country brands, the last two focused on attaching tourism, the most relevant information has been get from the results and process that analyzed country brands, those process had better results and was much complex process to made. Within the area of application, the development of the project allowed to create new and adaptable strategies, to technologies, cultures and costumers, focused on positioning the graphic studio that has inside their list of products a brand with a good appreciation and a brand in development. This project allowed to analyzed the market and the impact on the target, allowed to communicate about new products and services that brings benefits to small and big enterprises. Trough the analysis of the surveys, the project established the target between young and grown people who shares preferences to the same products and embraced new needs improving fidelity and a chain of costumers, as long as their get some benefits and always been in touch with the brand and the products/services