Las estrategias financieras y la rentabilidad de la nueva sucursal de la Cooperativa de Ahorro y Crédito Migrantes del Ecuador en el Mercado Mayorista de la ciudad de Ambato en el período 2016 – 2017

Abstract

Cooperativism in Ecuador guarantees to society a different way of producing wealth and redistributing it among its associates with the production, marketing, consumption of products, goods and services with popular and solidarity public financial intermediation, improving quality and life expectancy, increased Capacities and potential of the population; According to the statistical data published by the SEPS in October 2015, Ecuador registers a total of 887 credit unions, being the second country, by number in Latin America, therefore the present case analysis has as purpose to know the impact of The financial strategies in the profitability of the Migrant Savings and Credit Cooperative of Ecuador in the city of Ambato, for it is done a review of different theories on labor variables, which leads to the application of the survey and observation sheets ; It also consists of a profitability analysis of the last three years. Within the research, there are important results in which it can be seen that the financial strategies used in the Cooperative are not adequate and some are being poorly managed and therefore have an impact on profitability, since it presents a significant decrease in Three years.