Estrategia organizacional y liquidez en las empresas comerciales del sector automotriz de la zona central del Ecuador durante los años 2013 al 2015

Abstract

This research has as the main objective the study of organizational strategies and their impact on the cash flow of automotive companies in the downtown area in 2013, 2014 and 2015, where it was determined an analysis of the implementation of strategies and an evaluation was also conducted using financial indicators (working capital) and an analysis of the cash flow of each company (Automotores de la Sierra, Ambacar, Ciauto, REENCAUCHADORA de la Sierra, Vehysa, Autosierra, Automekano) generating safe and reliable accounting information, they found fairly satisfied because the results have varied significantly in the periods studied this occurred by the application of new government regulations affecting the sector. This point leads to the study of organizational strategy focused on one of the types of Miles & Snow (prospective, defensive, analyzer, proactive) applied in companies understanding their environment, analyzing advantages, disadvantages and avoiding risks, the relationship between organizational strategies and cash flow is identified, so that some research through the methodology has achieved significant results showing more fully and understanding the problem, also a solution is sought to this, proposing the implementation of new strategies analyzer in order to obtain positive results for companies in achieving our case liquidity development and therefore required the fulfillment of the objectives set by the industry.