“El marketing viral y su influencia en la captación de clientes de la empresa Static moda Provincia de Tungurahua”

Abstract

Static fashion company manufactures clothing for men since 2000, in Canton Ambato located at Av. Jose Peralta swept Guaranda road to Bellavista. For this reason the development of this research is to provide better stability and profitability to the company Static fashion Structuring viral marketing strategies that enable customer acquisition with the same set arises solve the problem, in which It shows that it can make known in the online marketplace in which the major social networks to be used for the dissemination of the company allowing it to spread in the market described. The staff that guides the organization should focus in the management, the benefits that you get to enter and maintain contact with customers via the Internet, because not only interact with our customers, but this will serve as a tool to make themselves know and certainly come to be known in this way with other customers. The subject of research is a proposed structuring viral marketing strategies that enable customer acquisition company Static fashion. This model serves as a guide as it is embodied in various social media to achieve customer acquisition