“La Logística de Distribución y su incidencia en la maximización de las Ventas de la empresa Megamultisuelas, de la Ciudad de Ambato.”

Abstract

Megamultisuelas is a company dedicated to the manufacture and distribution of materials for footwear with a history of 10 years in the footwear market, which time has experienced the introductory phase and constant development, now the company is in the growth stage, so it is essential to take strategic actions to improve the distribution and maximize sales actions.

It is for this reason that this research has focused on undertaking a comprehensive analysis of internal and external environment of the company, in order to develop a Manual Distribution Logistics to maximize sales in the company Megamultisuelas, which will allow constant development in the market.

The result of this research applied to business customers indicate that the product distribution is not adequate since there are delays, delays and shortfalls in orders ie do not make decisions relying on manual distribution logistics factor by which the client does not feel identified with the company.

Once obtained the result of research I focus on developing a Manual Distribution Logistics through operating mechanisms that enable good business and competitive development of the company which will allow customers are satisfied and identified with the brand and products presented by Megamultisuelas