La comunicación en proyectos de responsabilidad social de Gala Importaciones en la ciudad de Ambato

Abstract

The current research analyzes communication in corporate social responsibility projects at the company Gala Importaciones from Ambato, with the aim of identifying strengths and weaknesses in the development of communication. This study has focused specifically on the company's internal communication, the perspective of each worker was considered for its prior study and analysis. The process of this investigation was based on a mixed-methods approach, as it considered employing research elements such as surveys and interviews with company personnel to analyze communication effectiveness and the possible deficiencies or weaknesses present within the company. The results of this research deduced the presence of a greater number of social responsibility projects aimed at its employees, recognizing Gala Importaciones as an entity that protects and ensures the personal well-being of the company. However, limitations in the communication processes were revealed due to the perceptions of the internal public. These weaknesses are considered very helpful for bringing about changes in communication management, leading to a greater degree of effectiveness in its communication.