Los medios alternativos de comunicación para la difusión de las buenas prácticas medioambientales en la ciudad de Ambato

Abstract

The purpose of this project is to link up the use of alternative communication media with the dissemination of good environmental practices in Ambato city. In the research process, environmental and communicational problems were determined in relation to the dissemination of pro-environmental contents; therefore, instruments and data collection techniques were developed that allow us to know the criteria of those involved in the subject in relation to the variables and the degree of participation of design in them, through an analysis of the compositional characteristics of the visual identity that these media have, a style guide was developed that allows designers as well as directors of alternative media to know the compositional elements that must be present in the production graphic in these media.