Campaña digital para la promoción la Academia de Natación de la Federación Deportiva de Tungurahua

Abstract

The Tungurahua SPORTS Federation's SWIMMING academy is characterized by a national environment favorable to the development of sports and physical education. Through swimming, the academy offers services ranging from introductory to high-performance training, benefiting all children and young people in the province and the city specifically. For this reason, this project has focused on conducting a comprehensive study of the academy's internal and external environment. Therefore, implementing a digital campaign to promote the Tungurahua Sports Federation's SWIMMING academy is of great importance, as it allows the academy to position its services in a highly competitive environment, reach a broad audience, generate greater interest in sports, and raise awareness of all the benefits that swimming offers. Thus, the proposal resulting from the research directed me to identify the different strategies that will help the development of this DIGITAL CAMPAIGN, which will be to strengthen the presence of the SWIMMING academy of the Tungurahua Sports Federation, through social networks with creative and strategic content that will help improve the reach and thus attract new athletes and followers who participate and interact with the SWIMMING academy of the Tungurahua Sports Federation