La interculturalidad y la producción en la televisión ambateña

Abstract

The investigation searchs to establish a relationship between the interculturality and the audiovisual production of the Unimax Television channel of Ambato’s city. The conceptual reference of interculturality is established by the Organic Communication Law in the 14th article, and other theorical postures related with communication, society, cultural diversity, identity, miscegenation, racism, ethnocide and the symbolic representation, where the human being will be involved on all the social transformation process to take them to the everyday life. The methodology used parts from a qualitative and quantitative approach with a bibliography-documental research modality. Regards with the data collection technique the semiestructured interview was apply, also the programming content analysis was develop through a code book, analysis records and coding templates. Once the research was finish it was prove that the Unimax Television channel doesn’t count with an intercultural production according to the Organic Communication Law, developing a production with a conception that doesn’t respond to the LOC about the intercultural.