Comunicación digital, convivencia e interculturalidad entre los futbolistas extranjeros ynacionales. Caso: Mushuc Runa Sporting Club

Abstract

The research is part of the project: “Netnography and digital communication in times of pandemic and/ or postpandemic COVID 2019”, belonging to the Social, Democratic and Educational Strengthening Domain, of the Faculty of Jurisprudence and Social Sciences, with the Research Lines Communication, Society, Culture and Technology and Social Exclusion and Integration. Soccer is undoubtedly one of the most consumed sports worldwide and its practice is immersed in different objects to be studied. Among them, digital communication, coexistence and interculturality. Therefore, the research describes how is digital communication, coexistence and interculturally, between foreign and national soccer players in “Mushuc Runa Sporting Club” and being this the first Ecuadorian team that has in its roster a player of indigenous ethnicity differentiates it from others. It was carried out through a qualitative methodology divided into three parts. The first was based on direct observation in the club`s training sessions for one month, where relevant aspects of coexistent were analyzed and identified. Semi- structured interviews were conducted with three foreign players and four national players on intercultural relations. By means of netnography in the players profile in the social network “Facebook”, the comments, likes, reactions were examined, and it was concluded that, in this social network, the digital communication among soccer players is limited, existing little coexistence and interculturally.