La construcción del discurso idílico sobre el romanticismo moderno de Farid Dieck y sus estrategias de difusión en redes sociales

Abstract

The objective of this work is to study the construction of the idyllic discourse on modern romanticism in Farid Dieck's content and its dissemination on social media. It is based on the premise that romantic love is a sociocultural construction fueled by the narratives and symbols of platforms like TikTok, YouTube, and Facebook Reels. Dieck, a renowned Mexican content creator and speaker, mass-impacts millions of followers through a unique style that fuses audiovisual storytelling with a deep emotional and introspective core. The research adopted a qualitative, documentary, descriptive-analytical, and exploratory approach. A discursive content analysis sheet was applied to six selected videos based on their relevance and interaction, identifying the narrative and symbolic elements, as well as the strategies that favor their viralization. The findings show that Farid Dieck constructs an idealized affective discourse adapted to digital logic, where love is presented as a deep and authentic experience through short sentences, metaphors, and relatable audiovisual resources. Likewise, his production aligns with the ephemeral consumption of social networks through short formats and structures that enhance interactivity. In conclusion, modern romanticism is resignified in the digital environment through emotional enunciation and communication strategy. This allows for a critical reading of how social networks construct ideal affective imaginaries, symbolically legitimizing the content creator