El que no salta es de cartón!: Un estudio pragmalingüístico y crítico del discurso de la realidad sociopolítica ecuatoriana en la canción “Pimpón de Cartoon

Abstract

The present research focused on describing the representations of the Ecuadorian sociopolitical reality constructed in the discourse of the song "Pimpón de Cartoon," employing a qualitativeinterpretive methodological approach based on pragmalinguistics and Critical Discourse Analysis (CDA) to delve into the discursive and symbolic dimension of the musical phenomenon. The study started from the premise that contemporary protest music acts as a tool for cultural Counter-Hegemony. The pragmalinguistic analysis identified that the discourse is structured through illocutionary acts whose main objective is moral disqualification and the interpellation to action. Strategies such as sarcasm and mockery are deliberately used to destroy the Symbolic Capital of the elite, effectively denying them real authority and prestige before the public. Subsequently, CDA deepened the conception of reality, exposing a system of Class Domination characterized by patrimonialism and corruption. The most significant finding was the ideological reclassification achieved through the active negation of the official discourse, thereby transforming artistic expression into an act of dispute and participation in the public sphere. The central conclusion is that the song transcends mere entertainment to function as a powerful awareness-raising device, utilizing an accessible and hybrid language. By stripping power of its legitimacy and compelling the listener to reject passivity ("the nonnormalization"), the musical work succeeds in transforming individual frustration into a collective will leading to action, thus consolidating urban music as an essential medium for the formation of a critical perspective and social mobilization against the current system.