Medios alternativos de publicidad como apoyo a la activación económica de microemprendimientos de calzado en la ciudad de Ambato

Abstract

Today, in the midst of the pandemic, advertising costs are very high, such as online advertising. Advertising has become expensive and not very accessible taking into account the crisis that is being experienced in the country and the whole world, since many people have had to improvise ventures in order to obtain economic income, with the present investigation we seek propose alternative means of advertising for the economic activation of micro footwear entrepreneurs, using alternative means does not mean that advertising has to be bad or mediocre, if it does not mean using different means to get the message to reach the target audience since this adapts to the economic needs of our client with the same quality and professionalism that would be obtained with traditional means, by collecting data using different research tools in order to collect data of vital importance that will help us in the development of the project , with the implementation of alternative means of advertising it is pear to achieve an economic activation of the micro entrepreneurs of the footwear sector of the city of Ambato, in this way to be able to obtain an economic income in this difficult situation.