Los discursos sociales de la Narcotelenovela “El Capo

Abstract

The social media phenomenon of narcotelenovelas is not something recent in Latin America or in Ecuador, there are many productions that allude to the business, life, daily life and misfortunes surrounding drug traffickers, becoming one of the most important sources of audiovisual cultural industries. This topic is not new, but it allows us to understand a series of social and communicative dynamic discourses existing in these types of audiovisual productions. For this research, the narcotelenovela "El Capo" was taken as the object of study; it is a production framed especially in violence, corruption and everything that is generated from the culture of drug trafficking. But in this type of audiovisual content certain discourses are developed that go unnoticed by society. The development of this research is based on the methodology of qualitative analysis, using a matrix of analysis of the characters and scenes where social discourses are presented, in order to articulate and think about the different existing social discourses that are often invisible in audiovisual productions. It is concluded that narcotelenovelas show the latent problems that most countries live, the productions show the reasons for the existence of narco groups, they bring to light the lack that the population lives from the political, economic, social, cultural, judicial and security. The story revolves around people marginalized by society