Diseño Retail de un centro de expendio de Cannabis Medicinal, como estrategia para incrementar su uso y conocimiento dentro del espacio en la ciudad de Ambato

Abstract

The purpose of this research is to design a center for the sale of cannabis medicine using the technique of retail design, to increase knowledge and sales in the Ambateño environment, today the way of selling or offering a product has changed radically due to new trends. , innovation and applications within the spaces to generate unforgettable experiences when purchasing a product or service, which is why we must constantly update ourselves and unite with other professions so that a business works projecting itself into the future. Cannabis medicine was legalized thanks to the laws approved by the National Assembly of Ecuador in 2019, giving all Ecuadorians a change to be able to access a new product considered within alternative, ancestral and natural medicine treatments thanks to its components, however, not all the population knows about this product and its benefits, making large companies and pioneers in this business are affected by the lack of knowledge and sales go down due to their lack of acceptance, that is why thank you To the investigation, a branch of MAYU is proposed in the province of Tungurahua, in order to provide a comfortable, healthy space that provides stability and tranquility but above all that benefits the treatments and health of many people in the province of Tungurahua. Tungurahua and surroundings.