La fiesta de las flores y las frutas como estrategia de diseño interior de espacios efímeros para la difusión cultural en la ciudad de Ambato

Abstract

The Flower and Fruit Festival is considered one of the most important celebrations of the country, declared as Intangible Cultural Heritage of Ecuador, being part of the cultural identity of the ambateños. It is also an expression of the will and fervor of its inhabitants, who rose up after the catastrophe of 1949. Taking advantage of the beauty and fertility offered by the land, this traditional celebration arose. This research project focuses on defining interior design strategies based on this festivity, with the purpose of generating ephemeral spaces that allow cultural diffusion in the city of Ambato. For which a qualitative and quantitative research approach was proposed, using information collected through interviews with the experience of various specialists and experts on the subject, and surveys of the Ambato population. In addition to information gathered from various bibliographic references, documents, files, etc. The result projects the use of the most important symbolic elements of the Flower and Fruit Festival; the Parade of the Confraternity and the Blessing of the flowers, fruits, and bread, will be in charge of directing the form and function to each one of the spaces that will be proposed.