Promotores de artistas en la industria musical local de la ciudad de Ambato

Abstract

Music promotion is considered as a tool of development and positioning within marketing, being in charge to increase the number of followers, target knowledge and awareness strategies in the traditional market, digital and shows, but in the town the promotion for the artists is not professional, because influence and awareness strategies are not applied in the mediatic context and self-management take possession, also suppress some links in the industry which is found the promotor or even be invisible his job. The research topic seeks verify the presence or absence of the promotor like professional in promotion in the local musical industry, for which the methodology has an exploratory qualitative approach. The sampling unit is 12 musicians and three promoters. The data recollection was through oral registration, then it was analyzed and interpreted. Through the testimonies it was possible to verify the objectives applying interviews with a questionnaire of eleven questions, with which information about the needs of musical promotion and defining the profile of the artist promoter will be obtained. The study resulted in the low professionalism in the local music industry, an impediment is the economic factor and it is thought that only “famous” artists can hire the service.