Campaña de difusión de los corredores turísticos del cantón Ambato para su posicionamiento a nivel Nacional

Abstract

The present project arises from the need to seek the commercial and tourist reactivation of the Ambato canton, for which the development of a dissemination campaign is proposed that allows the positioning of a tourist product in the national market, seeking with this the increase in the flow of national visitors in the Tourist Corridors of Ambato for which work is done by segmenting internal and external audiences for a joint effort that allows the development of strategies that allow the objectives set to be met, for this traditional and digital marketing campaigns are taken as a reference previously made in the province. This allows the generation of strategies focused on the promotion and dissemination of the coverage area where certain activities are proposed, which are intended to be implemented once the budget item for the execution of the same is approved and designated by the municipal authorities.