Producción audiovisual para promover el turismo en la parroquia Pasa del cantón Ambato

Abstract

Tourism is a wealth generation factor that fosters economic and socio-cultural growth in large and small towns; In this research, dissemination strategies were developed to rescue tourist activities in the Pasa parish based on audiovisual production and using the digital platforms of Instagram, Facebook and Youtube. To this end, the dissemination of an interactive video was promoted by displaying a message to encourage tourism. tourist to learn about the tourist attractions that Pasa has. The exploratory method was used with the deductive framed in a quantitative model and the application of surveys whose result resulted in the considerable attendance at religious festivals and at emblematic places of visitors, turning these activities into a pole of employment generation and monetary resources for Pasa, requiring public and private business alliances that involve areas of planning and administrative management linked to tourism development.