La fotografía publicitaria en la promoción turística del Parque Nacional Cotopaxi

Abstract

Within the Cotopaxi National Park, the volcano is the main tourist attraction, one of the most emblematic of the place, but in this Park, it has other places worthy of being appreciated, the lack of knowledge and dissemination have not allowed them to be widely visited. Another reason that has affected was the arrival of the pandemic that has hit our country and the world in general, the rate of visits to the place that had been maintained before has fallen dramatically because of the new strain called "Covid-19", Due to the health emergency, depending on the traffic light, the park has been closed causing a decrease in tourism. In view of what has been analyzed, this project seeks to develop different strategies based on advertising photography to disseminate and convey a feeling of recognition, value, and appreciation for our beloved park in the province of Cotopaxi, thus creating a close link with it.