Estrategias publicitarias para la optimización del reciclaje y los desechos en las aulas de la FDA

Abstract

The ignorance on the part of the students of the Faculty of Design and Architecture of the Technical University of Ambato about the materials and raw materials that are used in the different class workshops at the Faculty of Design and Architecture, the optimization of waste and the recycling. The lack of information on how to correctly classify waste, how to reduce waste generated in everyday academic activities and how to give materials that are no longer used, a new useful life. For this, tools were used with which the necessary information could be obtained, surveys were conducted with the students of the Faculty of Design and Architecture. And interviews with professionals with knowledge according to the problem, with the use and application of these tools, the deductive method was applied, explorative, descriptive research and finding qualitative and quantitative results for the development of the project. The need found in this problem is of great importance to achieve an adequate study environment in the Faculty of Design and Architecture, through a strategic advertising plan aimed at students aged 17 to 27, which manages to persuade and generate a change of attitude towards the importance of optimizing materials and recycling.