La comunicación visual y la equidad de género en el transporte público

Abstract

The purpose of this project is to sensitize the public transport users of Canton Ambato about the lack of gender equity in the environment, using visual communication in order to create an equitable culture through the practice of courtesy and Empathy in the field of public transport, towards people who require a seat for their condition. The lack of gender equity is a long-standing problem, over the years several organizations and governments worldwide seek to control this problem through policies that seek balance between men and women who, regardless of their differences All of them have an equitable right in the use of the same goods and services in society, as well as in making decisions in different areas of social, political, family and economic life. In order to propose solutions to the problem, public transport users were investigated in order to obtain important data about the perception of the problem and also relate opinions to later analyze them and find the best alternative to communicate about the problem. There was a need to implement a communication campaign that influences the behavior of public transport users by promoting the practice of equitable courtesy without distinction of gender and eradicating gender stereotypes. The desire of the present project is to sensitize both men and women to have the same treatment in the means of public transport, thus obtaining a better social coexistence and an optimal and equitable environment.