Modelo para el montaje de una tienda virtual en la empresa de calzado CM Original

Abstract

The present work aims to develop a model for the assembly of a virtual store in the company CM ORIGINAL, which becomes a guide for anyone in the future to build and create their own virtual store. The research shows that shoe companies do not have a systematization in the collection of orders by digital environments, which implies that they do not have a presence on the Internet. It is for this reason that the present research work focused directly on conducting an internal and external analysis of the company, with the purpose of establishing a correct strategy in order that the client of the company has a better alternative at the moment of make your purchases. The theoretical foundation analyzes the position of different authors from the evolution of electronic commerce to virtual stores with their advantages and disadvantages respectively. What allowed to establish key elements to evaluate through the survey. It was established key elements to evaluate through the survey. The relevant results show that the main contribution of the model of creation of a virtual store is to propose a model with which, it will be oriented to the Ecuadorian market and environment, specifically to the province of Tungurahua, which will contribute to the increase in sales of the footwear company. Therefore, the theoretical foundation, the diagnosis and the results obtained propose as a final product a model for the assembly of a virtual store, with its respective phases and steps; oriented to the footwear company (slippers) CM ORIGINAL.