Paletería con ingredientes no tradicionales

Abstract

The development of the "La paleteria by Lía" enterprise aims to gather information that facilitates the elaboration and commercialization of ice cream palettes with non-traditional ingredients for the urban sector of Canton Ambato, which allows us to meet the needs of our potential consumers. For this reason, the enterprise has focused on producing a different ice cream concept first because now people prefer to lead a healthy life free of chemicals and second because of the constant visit of tourists in the city and the place where the company will be located is a strategic place for the sale of products of this type. An internal and external study of the environment has been carried out in order to establish strategies that benefit the growth of the business. The data exposed by field research applied to possible consumers of the product indicate that it is one of the most important aspects is the quality of the raw material that is going to be used must be fresh, as well as advertising, innovation, promotion of sales since it is a fundamental part for the success of the sale of the product and brand of said company. Finally the resulting proposal is the creation of a Paletería with non-traditional ingredients, the palettes will be created with natural ingredients free of colorings and flavorings, without a doubt the beneficiaries of the enterprise will be the people of an economic level: medium and high, the same that will be in an age range of 5 to 59 years, which often consume these products.