Los contenidos culturales y la promoción Educativa de Unimax TV de la ciudad de Ambato

Abstract

The main objective of this research is an analysis of cultural and educational content in Unimax tv programming, conceptualizations and theoretical positions related to communication, Educommunication, cultural diversity, communication, interculturality, identity, and programming. The methodology was based on a qualitative approach with the bibliographic-documentary research modality; As for the information collection technique, the content analysis was applied through analysis cards. Once the study was completed, it was possible to verify that the Unimax tv channel does have intercultural and educational content, most of which comes from a production associated with the state channel, and a minority is the production of the medium itself. In the content analysis it was possible to conclude that the Ambateño channel includes within its programming segments according to Title 1 of the Organic Law of Communication, which orders the media to have informative, opinion, cultural and educational programs . Topics such as educommunication and e-communication become keys for compliance with the law, and beyond that, a true inclusion of the viewing public in intercultural and educational issues.