El desarrollo de la gerencia estratégica en la cultura organizacional: empresas de servicios de la provincia de Tungurahua

Abstract

The companies of services of Tungurahua's province are those that offer an activity that the persons need for the satisfaction of his foolishnesses they can present in the sectors as transport, financiers, accomodations, health, communication between others. The main objective of this research is to describe the development of strategic management based on organizational culture, generally identifying culture as the set of shared elements as important structural elements for the maintenance of the same through the customs, traditions, experiences of General way of doing things based on vision or mission through strategic development as a planned effort of the entire organization administered at different levels to increase effectiveness and well-being of the same to identify action that characterizes organizational behavior , From decisions to a versatile and competitive environment. The data provided by the field research applied to managers of service companies in the province of Tungurahua indicate that organizational culture is a key factor that all companies must take into account and study and apply in a suitable way for development of the organization. And as a result of the research, I address the study of organizational culture in organizations as it is a key factor that must be strengthened from the creation of the same managing to lead companies to the desired success and achieve their goals and goals.