La planificación financiera y la liquidez de la empresa Automotores Pérez Vaca Cía. Ltda. de la ciudad de Ambato

Abstract

In the present work of investigation the study of the Financial Planning and the Liquidity of the company Automotores Pérez Vaca Cía. Ltda. For which it has been decided to analyze how inadequate financial planning affects the liquidity of the company, taking data from 2015-2016 for its respective analysis, as well as verifying if there are policies in each department, if they have budgets, if An analysis of liquidity is carried out by applying financial liquidity indicators and finally if it has projected financial statements, which help determine how its evolution has been both financially and economically. It is for this reason that this research work has focused on a broad analysis of the internal and external environment of the company, in order to establish strategies to improve the administrative and financial structure. It is important that companies have tools that help improve the good use of resources because they can guide an organization to meet its obligations in the short and long term, otherwise decisions will be made based on real data that will serve to establish New strategies for the economic development of the company, it is also possible to avoid unexpected risks, with this tool seeks to improve the liquidity of the company because a company.