Creación de una empresa de producción y comercialización de caramelos elaborados a base de dulce de cabuya.

Abstract

This project will be carried out based on a market study previously elaborated in the place where it is intended to market said product, in this way it will be determined how feasible the implementation of said organization, besides establishing through the market research What will be the acceptance that the product will have in the market, and thus have the security of making the investment. The implementation of this project will generate jobs in the canton Pujilí thus contributing to local development in the economic, industrial and personal area, generating an adequate living system for those who are part of this project, this determines the importance of carrying out the implementation Of this study.On the other hand this research will present the financial study, through which it will be possible to determine the economic movements of the company, in order to establish how profitable the investment results, all this in order to know clearly if the commercialization of the product will cover the investment made Also this research will serve as a study guide for different students of the sector since this study is a public document that will be available to anyone who intends to carry out the implementation of similar projects. The present work constitutes the implementation of a project of entrepreneurship, which deals with the implementation of a confectionery production plant in the province of Cotopaxi canton Pujilí, specifically of candies elaborated with candy of cabuya in order to satisfy the need of A specific segment, such as people suffering from diabetes, who will benefit from the nutritional benefits offered by this naturally produced product.