La Comunicación Institucional y la imagen corporativa en el GAD de Atahualpa

Abstract

ABSTRACT Institutional Communication has become a strategic axis that must be managed transversally in organizations. Theories of communication and information and organizational development consider communication as essential for each of the existing labor relations in context to be effective tool. A communication is understands as a system in which there are elements that interact with each other and in turn these elements are modified. The principles governing this system are not simply the sum of each of them, each of them must have its own characteristics as they are completely different from each other and each being an individual system. For this reason communication from any of its prospects, forms a set of strategies, tools and important actions in the competitive environment, so to use it in an effective and efficient manner can become a factor for success in any organization. Focus the analysis, diagnosis, organization and development of complex variables that make communication processes in the GAD Parish of Atahualpa contribute to foster the relationship between actors to strengthen and enhance the identity and performance thereof and thus constitute a principle of integration , as an entity with an optimal flow of information and communication reaches visional fulfill its mission and objectives.