Estudio y propuesta de modelo de negocio para los productores de muebles de la parroquia de Huambaló

Abstract

Currently we are immersed in an environment of great innovations; one of the constants of the last decade has been the continuous change of paradigms, new products and services that have emerged from the challenge to the established reaching possibilities frontiers unimaginable only in two decades behind. For this reason, the present research is part of the analysis and study of a business model that meets the needs today are experiencing the producers of furniture Huambaló, since there is a gap in the organizational system, producers, a model of dynamic business are not based and structured, enabling them to develop an understanding of the financial methodology, besides knowing its customers, providing or generate new products, and maximize their income, as opposed to arguments mentioned, the great most furniture manufacturers are based on models based on experience, which causes a lack arises at the level of study and knowledge of their customers, know and offer a variety of products that meet their needs and feel satisfied with the products having acquired, inexperience in the understanding of a business model generally affects the development of the company, the creation of its products, and result in attracting cash income. Therefore the main objective of this article relates to analyze and design a proposal for guidance to implement or enforce the business model Canvas; this business model is presented as a tool for easy application, developed based on a visual graphic with their respective elements describing nine segments including: the proposed product or company value, infrastructure, customers and finance.