La producción y comercialización de helados de Salcedo y su incidencia en los ingresos de los empresarios de helados del cantón Salcedo después de la apertura del anillo vial Lasso - Salcedo

Abstract

The execution of the research project positively affects producers and marketers of Salcedo Canton Ice Cream. This allows us to identify issues affecting them such as the beltway Lasso - Salcedo. One aspect to address is the decline in demand, this is caused by the construction of ring road, causing a deflection of cars transiting through the canton. Therefore this brings consequences the decrease in sales which affect income. The study adopted a qualitative and quantitative approach, since the social variable that will allow timely manner describe the qualitative features possessed by producers and traders will study ice cream. It will also come to describe numerically economics through a statistical model and an econometric model to measure the verification of the problem by opening the beltway. For the development of the research project will be chosen by the documentary technique, and a level of descriptive study that develops in an area known as univariate because it has a variable study.