La cadena de valor y su incidencia en la rentabilidad de la empresa “Hotel Florida” de la ciudad de Ambato.

Abstract

This is a brief analysis of the most important aspects of the project that has been conducted in the vicinity of “Hotel Florida " city of Ambato Tungurahua province , dedicated to the provision of hotel services such as lodging, food service and social events within offsite . Taking as starting point the current scenario where all companies are undeniably competitive or are seeking to obtain a comparative advantage over its competition, is paramount that the company implement its work plan references a strategy to strengthen him their processes in order to improve each thus optimizing the same . When a previous analysis concluded that the best strategy to employ is based on Michael Porter 's Value Chain , which aims to provide support to each activity performed in the process of service delivery making efficient and effective I optimando resources that are used in the same as the time, money and human resources to implement the enabling objective of the proposal is to improve the profitability of the Hotel, which is run for documentary research and field -based implementation of a check list on senior management and the accounting department , thanks to this tool could be obtained relevant to know the reality of the organization information. Obviously with the obtained data it was possible to carry out a detailed analysis that allowed us to know more about the problem under study generated valuable findings and recommendations for the development of the proposal and suggest alternative solutions.