La planificación financiera y la dirección estratégica de la Librería las Américas de la ciudad de Ambato.

Abstract

The competitive world determines the use of comprehensive administrative and financial tools, so that financial planning is the link for results and fulfillment of the objectives in the strategic direction which will be the focus of compliance, so that in research the problem of poor financial structure set, as there is a financial planning boosting the economic resources affect strategic business addresses and therefore the decisions made by both the research methodology is established that the field research the importance of creating a highly integrated management financial model was determined and thus promote organizational change, it is concluded that it is important to establish a participatory financial structure in the direction, therefore the proposal focused on generating financial planning shortened term used as a strategic instrument delineating a financial budget to generate resources to business needs balanced and if access new business opportunities and position the image as a reference LIBRARY THE AMERICAS organizational efficiency.