Diseño y Arquitectura
URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522
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Item type:Ítem, Cualidades semánticas de los materiales utilizados en la artesanía Shuar y su aplicación en el diseño interior(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2019-08) ;Brito Rubio, Noemí EstherNúñez Torres, Sandra HipatiaThe objective was to analyze the semantic qualities of the materials used in Shuar crafts for the application in interior design as a contribution to the rescue and revaluation of cultural identity from the conception of interior design and convergence where the designer becomes aware and acts as an agent culture transmitter. It is for this reason that the present research work has focused on identifying the hierarchy that they have in their commune in terms of trends and the conception of their ancestors, who perceived it as traditions and customs forming part of their own cultural identity before the rest of the society. The data thrown by the research into the semantic qualities of the materials allowed to generate designs for any type of format, whether printed or digital, in the development of this research a methodology was used with a qualitative approach from the theoretical position of Roland Barthes in which talks about the semantics of the object, as a way to find the meanings of these from the point of view associated with the culture, in the relevant case the materials that make up the craft are the objects and the linked culture is the Shuar community of Iniayua belonging to Morona Santiago. Thus the proposal resulting from the field ethnographic research directed me to propose a catalog of interpretation of applicable materials for the semantic interior design of the Shuar crafts. The scope of the project transcends the rescue, revaluation and transmission of ancestral identity and knowledgeItem type:Ítem, Análisis simbólico de los tejidos de la Cultura Puruhá(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-05) ;Aucanshala Sanga, Hilda ElizabethParedes Morales, María CristinaTextile design has always been the most faithful expression of the feeling of a culture, enunciating and informing ideas, thoughts, actions, instructions and cultural dogmas. In this sense, this project highlights the forms present in the fabric of the Puruhá culture, knowing that it is a symbol of the textile communicates experiences, stories, and ancestral knowledge. At present, many are those that have been included in the information of the tissues of the culture in a structural and visual approach, but not in the symbolic value. This is a procedure to study the specific characteristics of the parishes and cantons where the fabric is treated in the traditional way, everything that is based on ancestral knowledge, all this enriching information is carried out with the help of the ethnographic method. same that allows us to know in depth the object of study. In addition, symbolic analyzes of 39 symbols in danger of extinction are developed. The fabric is very important for the survival of the inhabitants and indispensable in the life of the crafts, with compositions that involve an ancestral and spiritual message. Reason why it is necessary to spread to the inhabitants of the Puruhá culture and society in general all the symbolic value that each element that makes up the textile has. This is a tool that indicates the correct way to insert these symbols in the clothing, to inculcate the new ancestral generations, since it is the only legacy that our ancestors keep.Item type:Ítem, Investigación semiótico de los bordados artesanales encontrados en los cantones Cuenca y Gualaceo: innovación en diseños aplicados a esta técnica como reflejo de la identidad cultural.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-04) ;Guillén Serrano, María ElisaZeas Carrillo, Silvia GabrielaNowadays there is evidence of a problem within the local artisanal textile sector, due to the reduction of products made with the hand-embroidery technique in the cantons of Cuenca and Gualaceo; this is the result of the industrialization of its production, the low profitability of manual labor, the lack of interest of new generations in its learning, the introduction of a symbolism alien to cultural identity and the lack of coherence between artisan's offer and current market's demand. Due to these problems the present work has as it's purpose the development of a semiotic investigation with the goal of understanding the intrinsic meanings in the artisanal techniques and symbolism found in these cantons, in order to translate them into new design proposals that transmit the values inherent to the artisanal techniques, which added to the symbolic value provide us with a cultural identity, which is seeking to position itself under a sustainable design model within fair trade. To achieve this goal, qualitative- xxiv quantitative research is used as a methodology, which through fieldwork allows us to know the current situation of the hand-made technique of local hand embroidery and its meanings. In second place research is used to collect data about the preferences of current consumers to achieve a correct innovation of the products based on the customer's tastes and needs. Among the results obtained, one of the highlights is the creation of a manual of strategies for the innovation in the hand embroidery products aimed at actors in the textile sector such as designers and craftsmen; which by means of the intervention in the different stages of the life cycle of the product, generates new readings and symbolic re-definitions, allowing the artisanal products to come alive in new contemporary semiospheres.
