Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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2016 - 201922020 - 20262

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Tema: search.filters.subject.PROMOCIÓN TURÍSTICA

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Mostrando 1 - 4 de 4
  • Miniatura
    Item type:Ítem,
    Creación de la marca turismo como estrategia de promoción para el cantón Archidona
    (UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA; CARRERA DE DISEÑO GRÁFICO, 2026-01-20)
    Fárez Rodríguez Alejandra Azucena
    ;
    Jordán Yachatuña Diego Ismael
    ;
    UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA; CARRERA DE DISEÑO GRÁFICO
    This degree project aims to develop a tourism brand as a promotional strategy for the canton of Archidona, located in the province of Napo, Ecuador, focusing on strengthening and positioning its four tourist bioroutes: birds, water, ammonites, and gastronomy. Despite the canton’s significant natural, cultural, and ancestral potential, limited tourist visibility and recognition are evident due to the absence of a consolidated visual identity and effective branding strategies. The research was conducted using a mixed-method approach, combining qualitative and quantitative methods through bibliographic research, field observation, interviews with key stakeholders in the tourism sector, and surveys addressed to local residents and potential visitors. The results allowed the identification of the main weaknesses in tourism promotion, as well as opportunities to enhance the destination’s image. As a proposal, a comprehensive tourism brand was designed, supported by branding principles, visual identity, and strategic communication, reflecting the biodiversity, ancestral culture, and sustainability values of the canton of Archidona. The brand was developed under an umbrella brand architecture, integrating the four bioroutes and ensuring visual and conceptual coherence across its graphic and promotional applications. It is concluded that the implementation of a tourism brand significantly contributes to the positioning of the canton, increases recognition of its tourist attractions, and promotes local economic development, encouraging sustainable, responsible, and competitive tourism.
  • Miniatura
    Item type:Ítem,
    Desarrollo de Sistemas Conectores Urbanos que Generen Turismo en el Cantón San Pedro de Pelileo.
    (2024-08)
    Gualpa Taipe, Bryan Alexander
    ;
    Oviedo Salas, Gonzalo Paul
    El documento aborda el desarrollo de sistemas conectores urbanos para impulsar el turismo en el cantón San Pedro de Pelileo. Se destaca la importancia de mejorar la infraestructura turística, priorizando a peatones y ciclistas, así como la promoción y ampliación de servicios de hospedaje. Se propone desarrollar rutas de ciclovía, revitalizar espacios públicos, implementar estrategias de marketing digital y ampliar la capacidad de alojamiento. Se resalta el impacto positivo del turismo en la economía local, la cohesión social y la preservación de la cultura. Las entrevistas a líderes comunitarios subrayan la necesidad de mejorar la conectividad y promoción turística en Pelileo. Palabras clave: turismo, conectividad urbana, desarrollo económico, promoción turística.
  • Miniatura
    Item type:Ítem,
    El diseño y su Influencia en la difusión turística del Museo Artesanal de la Cultura Salasaca
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016)
    Défas Villagómez, Santiago Paúl
    ;
    Brito Gonzáles, Santiago Fernando
    The project is being carried out for the artisanal Salasaka museum is to promote it as a tourist potential since its foundation does not count with many visits this generates a problem to this culture due to their lack of advertising so that people can know of this institution to which is directed the next project. What is seeks is that the Museum has more promotion and broadcasting in them media printed as digital to them people that pass by this site feel the interest of enter to know all it reference to this culture, for this is held different types of materials POP to get to the objective is apply campaign advertising, manual of brand , strategies for advertising, BTL, website, plan signage among others to generate this cultural center can increase your number of views and revenue. All material to be created to promote the Museum consist with its own graphic line which in all Arts may be seen it, more than the color that has been used for the creation of the different elements is typical of this culture which has been taken as reference colors that the inhabitants of Salasaca used in clothing. Thanks to this campaign will show to the public more than what is Salasaca culture as it is their way of life activities among other things to be seen later with the development of this project.
  • Miniatura
    Item type:Ítem,
    Diseño interior del área de interpretación patrimonial del Centro Cultural de Artes del Gobierno Autónomo Descentralizado Municipal de Pujilí destinada a fomentar el valor del danzante.
    (Universidad Técnica de Ambato, 2016)
    Amores Carvajal, María Belén
    ;
    Jara, Oswaldo
    The Danzante Pujilense´s history is well known for being the main character of Corpus Cristi festival, on June, a popular celebration widely know national and internationally, letting behind the origins of the festival that preserves unique traditions. The main objective is to develop the inner design of the Danzante´s interpretation area located on the Cultural Centre on the Gobierno Autónomo Descentralizado Municipal, in order to promote its development and increase the tourism on Pujilí through the generation of specific places destined to promote cultural activities related to it. This project has a qualitative approach, analyzing the inner environments on the place as well as the elements and main characteristics required to obtain comfortable and descriptive areas related with Pujili´s culture. The main results obtained with this investigation is that the inhabitants of Pujilí town do not know the Danzante Pujilí´s history as well of the importance of this Historical patrimony. The population of Pujilí town and Cotopaxi´s province is on its majority catholics, so that motivates that they visited mostly some other places like the Isinche´s sanctuary and Quilotoa´s lake, located on Zumbahua Parrish, so that concludes that the population prefers places with religious and cultural identity. In relation to these facts, it is necessary to get adequate environments to highlight the cultural icons as the Danzante Pujilense and its interpretation Centre, which involves social, economic and cultural ambits to contribute to the development of the city and province, making of this place that all the tourist should visit.