Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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2017 - 20182

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Tema: search.filters.subject.MANUAL CORPORATIVO

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    Interiorismo del restaurante “Los Cuyes” de Ambato basado en su imagen corporativa
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-02)
    Salazar Núñez, Carlos Fabricio
    ;
    Viteri Medina, Galo Alejandro
    The restaurant "Los Cuyes" of Atocha Ficoa is located in one of the traditional neighborhoods of the city, has a lot of experience in the gastronomic field which possesses clientele both of the country and of the foreigner, inside the restaurant we can find different types of problems in the space. The offer for the restaurant is that there exists a traffic clean and arranged inside the spaces, leaving the free and more wide income, a tidy furniture that satisfies the clients offering to them comfort, one proposes a better functionality organizing the different types of zones that are given inside the kitchen doing that improves the circulation. There will be projected an interior corporate design, where one will use the information obtained in the investigation on the business premises and his respective procedure, and as the influence of these they will cause to the clients a relation with the spaces. First we will analyze the interior of the restaurant "Los Cuyes" then to investigate on the corporate identity and how we can apply this one in the restaurant. After these steps we manage to propose the design of the interior space of the restaurant using his corporate image. The design becomes interesting and innovative on having known that we rely on a corporate manual of the restaurant that it will use different types of objects that represent the identity of the place, like that the attention will be called so much local and foreign public that they are ready to receive fresh and showy ideas of a place.
  • Miniatura
    Item type:Ítem,
    Análisis de la construcción de marca de la empresa “con detalles y colores”, dedicada a la elaboración de prendas jeans en el sector comercial el Tambo del cantón Pelileo de la provincia de Tungurahua.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2017-05)
    Amán Poaquiza, Álvaro Alejandro
    ;
    Páez Ortiz, Mauricio Ismael
    Corporate Branding is the essence of the company, which is the construction, development and planning of the brand. The corporate identity is focused on the attributes, attitudes and benefits that the company offers the public through its products. Branding is the link between the product, the company and the public. This set of actions means that the corporate image has an agreed perception, when it is projected within the market to directly involve the public. Currently a company that does not have a brand is not going to make it visible or recognized within the market in which it is developed, meanwhile companies that have chosen to add a brand to their institution, company, or business have usually Obtained an impact of relevance in the market thanks to the graphic image that they have projected, together with strategies of positioning of mark. Having a brand is to generate trust, credibility and quality in the product that the company offers the public, there are several ways to transmit and disseminate the identity of a brand all obeys to how you want the company to be recognized within the market, to generate pregnancy Of the brand in the consumer must strictly follow a theoretical, technical and graphic process on the basis of design be these in the construction, structuring and application of the brand. When done and applied correctly a corporate brandig makes the advertising of the company flow according to the needs that it has within the market one of the main advantages is that it causes in the public a positive reaction to the moment it is visualized or announced brand.