Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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2017 - 201952020 - 20253

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Tema: search.filters.subject.IMAGEN CORPORATIVA

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Mostrando 1 - 8 de 8
  • Miniatura
    Item type:Ítem,
    Productos editoriales para fortalecer la imagen corporativa de la empresa PATRICIO CEPEDA CIA.LTDA
    (2025-03)
    Muyulema Molina, Byron Paul
    ;
    García Analuisa, Diego Patricio
    El presente proyecto propone la creación de productos editoriales para fortalecer la imagen corporativa de la empresa PATRICIO CEPEDA CIA. LTDA., una organización que se destacada en la fabricación de carrocerías para buses en la provincia de Tungurahua, Ecuador. Ante la falta de recursos gráficos que comuniquen eficazmente su identidad, se desarrolla productos editoriales que permitan abarcar la variedad y calidad en la fabricación de carrocerías para buses. Estos recursos mejorarán la presentación de productos, destacarán características clave como modelos y equipamiento, y facilitarán la toma de decisiones de los clientes. La propuesta incorpora principios de diseño gráfico y editorial, enfatizando la claridad, estética y funcionalidad. Mediante el uso de catálogos y otros materiales, se busca incrementar la competitividad de la empresa en un mercado altamente dinámico, no solo hará que la empresa destaque en el mercado, sino que también facilitarán una mejor comunicación con su público objetivo y fortalecerán su imagen corporativa además contribuye potenciando su presencia tanto a nivel regional como nacional. Este esfuerzo consolida a PATRICIO CEPEDA CIA. LTDA. como una marca profesional, confiable y visualmente impactante en su sector.
  • Miniatura
    Item type:Ítem,
    Estrategias de promoción para el reconocimiento de la empresa INYECPLAST dirigido a los productores de calzado de la ciudad de Ambato
    (2024-08)
    Joselyn Valeria Mera Vargas
    ;
    Efraín Marcelo Pilamunga Poveda
    El presente proyecto se centra en impulsar a la empresa Inyecplast mediante estrategias de reconocimiento y promoción, una empresa dedicada a la venta de insumos para el calzado. Con el objetivo de mejorar su visibilidad en el mercado, se implementó un plan estratégico elaborado detalladamente. Para ello, se llevó a cabo un detallado estudio de mercado con la ayuda de análisis PEST y FODA, se recopiló información mediante encuestas y entrevistas a diferentes actores del sector del calzado y profesionales de marketing y publicidad. Los resultados señalan que la empresa debe aumentar su presencia en línea para mejorar su reconocimiento en el mercado. Se sugieren estrategias como incrementar la interacción en las redes sociales y formar parte de eventos nacionales o ferias, así como optimizar los precios para ser más competitivos y fomentar la adopción de prácticas sostenibles. El objetivo de estas acciones permitirá consolidar la imagen corporativa y demostrar un mayor compromiso con los clientes en línea. Con las estrategias aplicadas la empresa Inyecplast busca posicionarse como líder en el sector de insumos de calzado, asegurando el crecimiento constante y una fuerte presencia en el mercado digital.
  • Miniatura
    Item type:Ítem,
    Importancia de la comunicación visual corporativa en los Consultorios médicos privados de la ciudad de Ambato, análisis de sus aplicaciones
    (2024-02)
    García Zúñiga, Julio Diego
    ;
    Suarez Naranjo, Sebastián Carlos
    El presente estudio investigativo tiene como objetivo describir la importancia del buen uso y aplicación de elementos visuales en el proceso de la comunicación visual corporativa de los Consultorios médicos privados, mediante el estudio y análisis de sus aplicaciones disponibles con las que se comunican dichos consultorios con su entorno. Este proyecto cuenta con información recolectada mediante entrevistas, proceso de observación y Análisis con expertos, entes que responden al papel de un proceso de comunicar de forma asertiva y efectiva en un entorno social, la comunicación visual como proceso fundamental en un entorno donde una imagen vale más que mil palabras, desempeña un papel significativo gracias a los avances en la tecnología e interfaces visuales que exigen criterio profesional para el desarrollo de composiciones o piezas gráficas con enfoque de comunicación dirigidos de manera planificada a un entorno comercial. En base a la triangulación de resultados de la investigación se efectúa un análisis encaminado a una memoria descriptiva, con un enfoque cualitativo, lo que converge en definir una guía con lineamientos así adecuados como recomendados, que estarán dirigidos a que se logre un buen manejo de elementos visuales en base a objetivos, requerimientos y tendencias con el fin de lograr objetivos publicitarios y comunicacionales efectivos. Esta guía además de un fin como propuesta a este estudio será la vía práctica por la que muchos consultorios médicos Odontológicos podrán encaminar su proceso comercial y comunicacional tanto a su inicio como en su proceso de crecimiento para un buen manejo de su imagen corporativa.
  • Miniatura
    Item type:Ítem,
    La identidad de la ciudad de Ambato en el desarrollo de la marca lugar
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05)
    Suárez Miranda, María Soledad
    ;
    Ruiz Pérez, Christian Gabriel
    The research work presented below arises from the search for parameters that will help the recognition of the collective identity of the Ambato citizenship, focusing directly on the implementation of the brand place. Over the years and the process of growth of the city and why not say of the country has caused that they move and even replace graphic symbols of historical significance without taking into account that within those symbols are immersed many representative and important features that everyone should appreciate. In the field of design, new trends become part of everyday life, in addition to the fact that everything is constantly changing and evolving; This has caused different priorities to exist in terms of the image of the city giving way to the corporate image of the governments of the day, which despite being important because they represent the characteristics of the rulers do not identify the city as such, its history, its characteristics and the value it has for the hearts of citizens. It should be noted that the implementation of a corporate image of government management is nothing wrong, rather identify the current government, however you should not forget the management of the brand of the city something that despite the passage of time will have the same value and meaning for all generations. The problem lies in the mismanagement of the place brand and its link to the corporate identity of the rulers, because apparently the authorities have a wrong view of what each of them represents creating confusion in the citizenry and becomes a brand tied to individual interests that lacks social cohesion This research project aims to analyze the representative characteristics of the city of the city in order to revalue them, position them and thus create a corporate identity in accordance with the customs and traditions of the city. The development of this research supports the creation of a brand place in the city of Ambato linking directly to the identity of the Ambateño, since it is intended to represent a past of constant struggle full of values such as, Respect, honesty and a deep love for the city.
  • Miniatura
    Item type:Ítem,
    Posicionamiento y propuesta de valor de la Carrera de Mercadotecnia de la Zona 3 para el año 2017
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02)
    Cueva Castillo, Geovana Gabriela
    ;
    Ruiz Pérez, Christian Gabriel
    The main aim of the development of this project is to position the Marketing and Business Management career of the Technical University of Ambato, on the zone 3 of the country Ecuador, conformed by four Provinces such as Cotopaxi, Chimborazo, Tungurahua and Pastaza, through a value proposition for the year 2017, aimed mainly at high school students as potential applicants, graduates of the career, and society in general of that area as an external public. In addition to all the members as students, teachers, administrative area, senior management, etcetera. So, this project started from a problem clearly evidenced by its leaders, where the corporate Identity of the career was deficient, generating an emotional detachment of the users towards the institution as such, a hypothesis consequently proven from the application of the research instrument called survey applied to MGN students. In this way, the need arises to determine strategies that will position the MGN career, starting with improving its visual identity, strengthening ties based on internal corporate communication, and primarily promoting the career to potential applicants, and consequently achieving excellence in the competition developed by universities with similar academic offerings, within Zone 3. Being important to take into account each influential factor on the same from the analysis of its strengths, market opportunities, weaknesses and threats at a general context, which not only manages to position the race, but also helps the Technical University of Ambato in the fight to be catapulted to the category A.
  • Miniatura
    Item type:Ítem,
    Plan estratégico de comunicación para posicionar la marca del diario “La hora” de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-01)
    Chicaiza Guanín, Carlos Andrés
    ;
    Nájera Galeas, Carlos Enrique
    The development of this project consists of integrating suitable tools to position the brand of the newspaper "La Hora" in Ambato city allowing it to improve its image and meet the needs of its target audience. This will be developed through specific strategies, tactics and actions, which will allow the company to show each of its qualities and characteristics, as well as offering a quality product and service within the market, differentiating and positioning itself in the consumer's mind Actually, the company does not manage any planning activities to improve its position in the city, just as the communication it carries, whether internal or external, is not the most appropriate, hence the starting point for the development of this project Of entrepreneurship, since having detected the shortcomings in terms of the transmission of its contents, an attempt may be made to make a viable solution. The need to have a successful strategic communication plan is essential in the development of any institution, which, when implemented and implemented, will contribute to the "La Hora" newspaper, in improving its labor supply, as a source of reliable information, and as a medium highlighted by its veracity and integral image. The adequate management of the internal communication, will allow to generate a friendly atmosphere between managers and collaborators, based on the need to adapt to the changing environment to which the organization is exposed; From this perspective the communication favors the introduction, diffusion and acceptance of its philosophy and management methods that contribute to organizational progress, improving the quality of working life, product and service offered by the entity. In the other hand, it is necessary to refer to external communication, as an important point for the proper functioning of the organization and, through the diffusion of its image to society, will intensify the feeling of relevance and identification of interest groups with the Company, improving their working relationship. The strategies that will be developed will be developed according to the research and methodology applied to the collection of information and results, as a starting point to determine the needs that require improvements, and impede the business advance, exposing the benefits it provides to its public, allowing it to stand out from the competition.
  • Miniatura
    Item type:Ítem,
    La Caligrafía y El Lettering como valor agregado en la comercialización de Tarjetería Fina para Eventos Sociales
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05)
    Vergara Bustillos, Lizbeth Rosario
    ;
    Pilamunga Poveda, Efraín Marcelo
    The objective of this project is to create a company that is dedicated to the production of fine stationery, in which the techniques of graphic design specifically for advertising have been applied by using design techniques such as lettering and calligraphy. These techniques bring the added values required for the commercialization of fine stationery in the city of Latacunga. Fine stationery is an indispensable element for the planning of social events, which is used to suggest or give a clear idea of the type of celebration for which one is being invited. This is the reason why the design aspect should be as innovative and as effective as possible, and not outdated or over-used. For the execution of this project, a market study was previously conducted with the aim of determining the characteristics and preferences of potential consumers of fine stationery. Furthermore, the study defined the existing competition where this undertaking was to be established and provided strategies and a plan of action necessary to kick start the creation of this company. By taking advantage of the opportunities determined by this study one can attempt to generate a new concept of fine stationery and try to find a balance between the graphic and the textual in order to offer the public a unique and inovative product.
  • Miniatura
    Item type:Ítem,
    La influencia de la imagen corporativa en el posicionamiento de la marca Cake Studio de la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-01)
    Girón Rea, Pablo Francisco
    ;
    Jordán Yanchatuña, Diego Ismael
    This investigation project is developed within the field of corporate design, which is an issue that has now become very important in the business world; that is why this project is to demonstrate the importance of corporate image to help in positioning a company, highlighting the limited development is achieved when this factor is misused and from that eliminate weaknesses, generating a solution that provides a particular organization, measures to empower differentiation and permanence of their brand sources. The main objective of this investigation is to analyze the influence of corporate image positioning the company Cake Studio in the city of Ambato, for which concepts and theories that support the importance of this issue are investigated. On the other hand the analysis of the current communication status of the company, based collection tools actual data to determine the negative factors and generate practical solutions from the design, which allow solving the problems associated with corporate identity is made that the organization has. With this project put into practice many of the skills obtained by the advertising graphic designer and attitudes are demonstrated in various fields of action that are fundamental pillars of training, as in the field of corporate design, very important for professional development. On the other hand the importance of Design and Visual Communication, in the business field and how it can contribute to the positioning of a brand is rescued. The development of this research is a process based on methods and techniques such as observation, analysis and synthesis and theoretical foundation; also served on the use of tools such as surveys and interviews can provide significant actual data that help identify important issues that support the need for the project. Finally is necessary to perform a feedback based on validation with people related with the issue and public opinion to ensure obtaining the expected results.