Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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20182

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Tema: search.filters.subject.ESTRATEGIAS DE MARKETING

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    Emprendimientos de alta costura en la ciudad de Cuenca. Diagnóstico de su situación actual.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12)
    Amoroso Romero, Diana Fernanda
    ;
    Trelles Muñoz, María del Carmen
    The fashion designers, graduated from the University of Azuay, once their career is over, they decide to start their own business. The present research seeks to diagnose the current situation of Haute Couture ventures in the city of Cuenca, by analyzing their operation, how they are managed by designers in their role of entrepreneurs, and also the present work seeks to identify the perceptions that consumers have of these business as well as identifying if they consume the products that are commercialized in these enterprises and the frequency with which they do it. Through the present investigation also intends to determine if the haute couture ventures have disappeared, or if they remain in the market, or if new ventures have emerged in the 2005-2017 period. In addition, through this research, we seek to determine if the designers have all the necessary tools related to the business environment to manage their business and if they have knowledge about the regulations, procedures, permit and obligations that involve establishing a business. Based on the results obtained, it is proposed to create a guide for the development of the enterprises and to elaborate strategies based on the results obtained in the diagnosis of the current situation of the Haute Couture enterprises in the city of Cuenca.
  • Miniatura
    Item type:Ítem,
    Branding digital como estrategia competitiva para generar reconocimiento de marcas nacionales.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05)
    Valdospin Bonilla, Anderson Josué
    ;
    Fabara Sánchez, Fernando Rodrigo
    The present investigation is applied and directed towards the province of Tungurahua, in the document the current situation on the development of the national marks can be evidenced. It also demonstrates the effectiveness of the digital branding strategy that serves as a contribution to design, for the development of a strategic advertising plan, which is applied correctly, which are of vital importance for the recognition of national brands. The development of research in this work has been chosen and executed meticulously, according to the identification of various needs that could be obtained through previous research, one of the most important is the ignorance of national brands by users. The result obtained through this project, allows to provide to the field of graphic design, different possibilities of application of tools such as digital branding in digital communication channels, as this represents the use of new digital tools and which are currently in full swing. Through the implementation of tools in digital media, Ecuadorian companies can cover more field at a national level and not only delimit small sectors of a specific city. Similarly, it was possible to define certain communication needs, related to the management of social networks by certain national brands, such as the deficit in updating the information of these platforms, so it is necessary to train those in charge of the communication area and advertising.