Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

Examinar

Filtros

2018 - 201922020 - 20262

Ajustes

Tema: search.filters.subject.EMPRENDIMIENTO

Resultados de la búsqueda

Mostrando 1 - 4 de 4
  • Miniatura
    Item type:Ítem,
    El branding en la creación de identidad de marca para el reconocimiento del emprendimiento MUEBLES PINCELADAS
    (UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO GRÁFICO, 2026-07-08)
    Narváez Cifuentes Ana Paula
    ;
    Jordán Yanchatuña Diego Ismael
    ;
    UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO GRÁFICO
    This project proposes the implementation of a strategic branding plan to raise awareness of the Muebles Pinceladas business, based on a visual system aligned with the brand’s essence and objectives that will strengthen its identity and communication. It has been identified that the business faces challenges in defining the brand’s strategic foundation, its visual identity, and communication, as well as a lack of implementation of strategies that directly impact the brand’s coherence and consistency across all its touchpoints, thereby limiting its ability to connect with the public and position itself in the market. The methodology applied used a mixed approach complemented by theoretical reviews that allowed for an in-depth identification of the issues. Information was gathered through interviews with specialists in design, branding, and marketing; a survey of the business’s clients to understand their perceptions; as well as a competitive analysis, a brand audit, and a social media audit. These techniques enabled the identification of visual and communication issues, as well as the needs of the target audience. Consequently, the outcome of this proposal is the development of a strategic branding plan centered on five pillars—soul, pulse, voice, strength, and face—that enable the creation of a well-structured brand by reinforcing its essence and visual identity, with the aim of enhancing brand communication and recognition in the market.
  • Miniatura
    Item type:Ítem,
    Innovar y simplificar la difusión de estrategias publicitarias en los nuevos emprendedores de la ciudad de Ambato
    (2023)
    Balarezo Echeverría, Pablo Rodrigo
    ;
    Santamaría, Jorge
    Los nuevos emprendedores en la elaboración del calzado en la ciudad de Ambato, están viviendo un tiempo de cambio de estructuras sociales, económicas, políticas, administrativas, legales, culturales, por lo que, no solamente están obligados a modernizar sus producciones con las nuevas tecnologías fabriles, sino, además, es ineludible se encuadren en las redes sociales, para que su manufactura ya modernizada se difunda con estrategias publicitarias facilitadoras de una amplia comunicación y acercamiento de la oferta y demanda al mundo del siglo XXI ya globalizado. Es importante comprender que, la confección de calzado y la comercialización, necesitan de las nuevas tecnologías y tendencias, permitiendo a los usuales y futuros clientes ajustar colores, materiales, tamaños, modas y accesorios del calzado a comprar. Inyectando creatividad, se debería añadir una tienda virtual, misma que, está abierta las 24 horas del día y todos los días del año, donde se ofertará todo tipo de zapatos, de vestir, casuales, deportivos y sandalias para damas, caballeros, niños, incluyendo el envío, con acuerdos de todas las empresas de transporte de la localidad. El boom tecnológico, atención personalizada al cliente, competencia, crearán fortaleza dirigida a las ventas, convirtiendo la inseguridad en motivación y credibilidad
  • Miniatura
    Item type:Ítem,
    Emprendimientos de alta costura en la ciudad de Cuenca. Diagnóstico de su situación actual.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12)
    Amoroso Romero, Diana Fernanda
    ;
    Trelles Muñoz, María del Carmen
    The fashion designers, graduated from the University of Azuay, once their career is over, they decide to start their own business. The present research seeks to diagnose the current situation of Haute Couture ventures in the city of Cuenca, by analyzing their operation, how they are managed by designers in their role of entrepreneurs, and also the present work seeks to identify the perceptions that consumers have of these business as well as identifying if they consume the products that are commercialized in these enterprises and the frequency with which they do it. Through the present investigation also intends to determine if the haute couture ventures have disappeared, or if they remain in the market, or if new ventures have emerged in the 2005-2017 period. In addition, through this research, we seek to determine if the designers have all the necessary tools related to the business environment to manage their business and if they have knowledge about the regulations, procedures, permit and obligations that involve establishing a business. Based on the results obtained, it is proposed to create a guide for the development of the enterprises and to elaborate strategies based on the results obtained in the diagnosis of the current situation of the Haute Couture enterprises in the city of Cuenca.
  • Miniatura
    Item type:Ítem,
    Creación del Estudio Profesional Arq & Home orientado a brindar servicios técnicos especializados de arquitectura interior en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-01)
    Condo Carranza, Ángel Vinicio
    ;
    Ortiz Villacrés, Mariana de Jesús
    This integration project, I conducted to determine the feasibility and practicality of implementing in the city of Ambato professional study ARQ & HOME the same that characterizes and differentiates by providing specialized technical services regarding interior architecture. Based on a thorough study, it was identified that there is an unmet demand linked to the Interior Architecture sector, so this is established as a service required by much of the population seeking improving their lifestyle. Besides is established the opportunity to detected design, justification and formulation of objectives then punctuated, on the other hand it was made and applied surveys in order to meet the target market which is potentially directed all the attention, just as it stresses that thanks to this research tool could respond to different variables considered within market segmentation. Finally, in the development of the project all parameters set for commissioning the study ARQ & HOME, the same that marked differentiation from its appearance in the market are contemplated and will be recognized by customers and the general public. Consequently, the implementation of this integration project because the results are favorable for implementation is recommended.