Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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2015 - 20205

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Tema: search.filters.subject.CAMPAÑA PUBLICITARIA

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Mostrando 1 - 5 de 5
  • Miniatura
    Item type:Ítem,
    La publicidad como mecanismo en la difusión de la gastronomía tradicional tungurahuense en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2020)
    Vaca Tobón, Daniel Alejandro
    ;
    Ruíz Pérez, Christian Gabriel
    The consequent research project has as objective and purpose to know about the problem of foreign influence in the identity of the traditional cuisine of Ambato, through its most notable channels such as: globalization and terms related to it, to know about the situation at its broadest levels such as the Latin American international situation, in our country, until it focuses on the town of Tungurahua and consequently, it is possible to determine the contribution of advertising through the investigation of advertising strategies in the dissemination of traditional cuisine in Ambato, through the use of a methodology of bibliographic and field research to collect priority data on the population through surveys in the locality and interviews with professionals of the subject who have experience in traditional gastronomy and advertising, with which an interpretation can then be made of his behavior in order to develop relevant conclusions for future research and provide a solution as a contribution, consistent, in order to promote the consumption of local cuisine of Ambato through advertising strategies organized in a campaign aimed at society in context more current and providing attractive solutions to a more influential audience.
  • Miniatura
    Item type:Ítem,
    La difusión publicitaria sobre el abuso sexual en las escuelas públicas de educación básica de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02)
    Silva Quispe, Vanessa Elizabeth
    ;
    Nájera Gáleas, Carlos Enrique
    Childhood is the stage in which first life experiences are developed for their development in the future. These are fundamental to ensure their well-being, however, lack of family care and their environment has resulted in physical and psychological abuse, including sexual abuse to minors, which are unable to recognize the aggression, causing negative consequences in the short, medium and long term. The problem of sexual abuse is a kind of violence considered the most serious that can happen to child. In Ecuador, the penalty for this crime is 40 years, therefore, the code of childhood and adolescence was modified, and it mentions that child must be protected, however, despite these laws, no reduction in cases within the country has been shown. The main objective of this project is to contribute to the reduction of sexual abuse in infants through advertising as a mechanism of diffusion, qualitative and quantitative methodology that allowed information was developed for research of bibliographic character, also, instruments of collection of data, such as interviews with design professionals, graphic design advertising and educational psychologists, as clinicians, who contributed with content based on their knowledge and experience contribution to the research of concrete form. Research results helped to determine that advertising contributes in social problems solutions, and proposes to establish communication strategies generating content that sensitizes the public, allowing so contribute in school, social and family life of the infant to reduce rates so high currently seen in the Ecuador.
  • Miniatura
    Item type:Ítem,
    El diseño y su Influencia en la difusión turística del Museo Artesanal de la Cultura Salasaca
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016)
    Défas Villagómez, Santiago Paúl
    ;
    Brito Gonzáles, Santiago Fernando
    The project is being carried out for the artisanal Salasaka museum is to promote it as a tourist potential since its foundation does not count with many visits this generates a problem to this culture due to their lack of advertising so that people can know of this institution to which is directed the next project. What is seeks is that the Museum has more promotion and broadcasting in them media printed as digital to them people that pass by this site feel the interest of enter to know all it reference to this culture, for this is held different types of materials POP to get to the objective is apply campaign advertising, manual of brand , strategies for advertising, BTL, website, plan signage among others to generate this cultural center can increase your number of views and revenue. All material to be created to promote the Museum consist with its own graphic line which in all Arts may be seen it, more than the color that has been used for the creation of the different elements is typical of this culture which has been taken as reference colors that the inhabitants of Salasaca used in clothing. Thanks to this campaign will show to the public more than what is Salasaca culture as it is their way of life activities among other things to be seen later with the development of this project.
  • Miniatura
    Item type:Ítem,
    Uso de medios publicitarios en el posicionamiento de la marca Mapplás Ferretería de la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016)
    Hidalgo Alomaliza, Jenny Abigail
    ;
    Páez Ortiz, Mauricio Ismael
    The present work of investigation, it is focused in an advertising campaign in the redesign of a brand to achieve the positioning in the market to obtain positive results with the implementation of advertising means. His destination will be in convincing the consumers in the recognition, it is given to know the current situation of the company to analyze the life cycle by which there are unrolled the services and products that it offers with a differential value, to stimulate to the purchase before the competition to increase the sales and to announce to the company in the environment of Ambato's city. By means of the method of investigation it was observed by means of the surveys and interviews applied so much to the public I hospitalize like externally failings in the corporate identity, ignorance of the brand, the relation of the labor equipment, for this one recommends to propose opportunities in strategies to the current client according to his preferences and needs that are ruled in the proposed aims. For this problem that one presents in the investigation, one proposes a redesign in the brand followed by an advertising campaign that will announce the consumer a new offer followed by three stages of advertising that will allow to establish to future a recognition on the market in order that these are feasible and manage to catch the benefits and services that Mapplás Ferretería offers the company, with advertising means followed by a chronogram of time that was removing each of the stages established in his application and update of contents. It is necessary to follow the strategies raised to generate to the employees motivation in his labor and to allow that the company should be productive and they sit part of the institution.
  • Miniatura
    Item type:Ítem,
    Elaboración de una campaña publicitaria para concientizar el uso y aplicación de leyes en cuanto a la propiedad intelectual dirigida a profesionales del diseño
    (2015)
    Sarango Quevedo, José A.
    ;
    Tenecota Yucailla, Edisson Mauricio
    Desde los inicios del mundo, el hombre ha ido desarrollándose de acuerdo a la situación que se presenta y ha logrado grandes avances gracias a la creación de diversas cosas que han sido de mucha utilidad para el desarrollo de la sociedad. El intelecto humano ha sido capaz de crear cosas inimaginables que han sido puestas al servicio de la ciudadanía para mejorar el modo de vida y para establecerse mejor económicamente. Cada creación de la mente humana es de mucha utilidad pero qué sucede cuando personas ajenas al autor de cualquier obra utilicen como suyos el trabajo creado y empiecen a lucrar dejando a un lado al verdadero dueño y autor. Es por ello que se ve la necesidad de dar a conocer a la ciudadanía, a los profesionales del diseño, a las agencias de publicidad de la ciudad de Ambato la existencia del uso de las leyes en cuanto al plagio de la propiedad intelectual, mediante una exhaustiva investigación de campo y con el aporte de los profesionales del diseño de la Universidad Técnica de Ambato. Mediante la elaboración de una campaña publicitaria que permita llegar con un mensaje claro y preciso a toda la sociedad para que tenga muy claro las leyes existentes que protegen la propiedad intelectual. Este mensaje será visualizado y lanzado a la orden de todas las personas para que empiece una nueva etapa educativa en cuanto al uso de material ajeno. Para la realización de la campaña publicitaria se elaboró una encuesta que fue aplicada a profesionales del diseño y a varias agencias de publicidad la cual permitió establecer las falencias y el nivel de desconocimiento que existe en cuanto a las leyes que protegen la propiedad intelectual.