Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

Examinar

Filtros

2017 - 201942020 - 20231

Ajustes

Tiene archivos: SíTema: search.filters.subject.ESTRATEGIAS COMUNICACIONALES

Resultados de la búsqueda

Mostrando 1 - 5 de 5
  • Miniatura
    Item type:Ítem,
    investigación historiográfica sobre las festividades de la parroquia Salasaka como base del diseño de una estrategia comunicacional digital persuasiva
    (2023-06)
    Jerez Tubón, Oscar Ernesto
    ;
    Larrea Solórzano, Andrea Daniela
    Ecuador es un país pluricultural y multiétnico, en donde habitan diversos grupos culturales que mantienen presentes las tradiciones y costumbres que un día dejaron sus antepasados. Salasaka es una comunidad indígena en donde se desarrollan diversas manifestaciones culturales, a lo largo del año. Estas han ido perdiendo importancia con el pasar del tiempo, llegando tener poca acogida del público y al desconocimiento de los significados de las festividades por parte de los pobladores, debido a eso, se ha originado una indiferencia de las personas por las actividades desarrolladas en la parroquia. Debido a esta inconveniencia, resulta necesario el desarrollo de una investigación historiográfica que permita dar a conocer la historia de las manifestaciones culturales realizadas en la comunidad y sus respectivas transformaciones a lo largo del tiempo, como base para elaborar piezas comunicacionales, que ayuden difundir las expresiones artísticas a través de los medios digitales existentes. La metodología empleada responde a un enfoque cualitativo-descriptivo, con una modalidad bibliográfica y documental. Se realizó una revisión bibliográfica, encuestas, entrevistas personales y análisis fotográficos. Los datos relevantes verifican los cambios existentes a lo largo del tiempo. Finalmente, la investigación planteó el desarrollo de estrategias comunicacionales que ayuden a generar un mayor impacto y difusión de la identidad cultural del pueblo en la sociedad
  • Miniatura
    Item type:Ítem,
    La difusión publicitaria sobre el abuso sexual en las escuelas públicas de educación básica de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02)
    Silva Quispe, Vanessa Elizabeth
    ;
    Nájera Gáleas, Carlos Enrique
    Childhood is the stage in which first life experiences are developed for their development in the future. These are fundamental to ensure their well-being, however, lack of family care and their environment has resulted in physical and psychological abuse, including sexual abuse to minors, which are unable to recognize the aggression, causing negative consequences in the short, medium and long term. The problem of sexual abuse is a kind of violence considered the most serious that can happen to child. In Ecuador, the penalty for this crime is 40 years, therefore, the code of childhood and adolescence was modified, and it mentions that child must be protected, however, despite these laws, no reduction in cases within the country has been shown. The main objective of this project is to contribute to the reduction of sexual abuse in infants through advertising as a mechanism of diffusion, qualitative and quantitative methodology that allowed information was developed for research of bibliographic character, also, instruments of collection of data, such as interviews with design professionals, graphic design advertising and educational psychologists, as clinicians, who contributed with content based on their knowledge and experience contribution to the research of concrete form. Research results helped to determine that advertising contributes in social problems solutions, and proposes to establish communication strategies generating content that sensitizes the public, allowing so contribute in school, social and family life of the infant to reduce rates so high currently seen in the Ecuador.
  • Miniatura
    Item type:Ítem,
    Estrategias Comunicacionales sobre “Parto Cultural Adecuado” y su incidencia en disminución de violencia obstétrica en los Centros de Salud de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05)
    Guanulema Barba, Yadira Katherine
    ;
    Ruíz Pérez, Christian Gabriel
    The present research proposes to generate a communication solution on the rights that all pregnant women have at the time of their delivery in public institutions, rights described in the Technical Guide for Care "Parto Culturalmente Adecuado", as well as evidence of its incidence with the decrease in obstetric violence. In recent years the increase in caesarean sections throughout the region has been increasing, much of this is due to the expropriation of the rights of women by health personnel and mainly to general ignorance, that is why it was essential to implementation of an informative and attractive communication system aimed at pregnant users of the "Simón Bolívar" Health Center, as well as the health personnel working at the institution, in order to communicate the reproductive rights of the mother during childbirth and the newborn during their first hours of life. From the area of graphic design it was necessary to demonstrate this communication need with the application of investigative methods, it was possible to define a graphical line with style of comic illustration, which combined with content of interest allows to fulfill the communicational objectives through the use of means of the health unit. During the process of validation of the proposal, the effectiveness and impact it generated in the different publics was demonstrated, as well as an atmosphere of confidence and empowerment of pregnant women at the time of their delivery.
  • Miniatura
    Item type:Ítem,
    Estrategias comunicacionales en la difusión de la identidad del GAD Parroquial Santa Rosa de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño Gráfico Publicitario, 2017-11)
    Flores Galarza, Diego Geovanni
    ;
    Tibán Perdomo, Galo Álvaro
    Communication strategies are the priority for the positioning of an entity, brand or service, these allow standardizing the corporate identity of a company whether public or private since it is the letter of introduction to the business world, the same has been developed since Beginning of the people and at the moment it is perfected it impelling marketing. From time immemorial; When people drew in caves and caverns with colors extracted from nature they marked their territory and allowed to be recognized of the others around them. That is why a well developed and designed graphic identifier allows a much higher degree of status. Inca, Oriental and American cultures marked its history through its graphic trends that are characteristic of them and that around the world never doubled. However; To reach position among the best global, regional or local brands is not an easy result, the communication strategies correctly applied in the different media allow to achieve the established positioning. The execution of communication strategies through broad work groups and experts in the areas of Marketing, Conventional and non-conventional advertising will allow one brand to excel in the others.
  • Miniatura
    Item type:Ítem,
    Posicionamiento estratégico del Estudio Gráfico Alfa de la Ciudad de Ambato, para su consolidación en el mercado local
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-06)
    Naranjo Barrera, Diego Giovanni
    ;
    Cabrera Yaguana, Diego René
    The brands inside a specific market are the element that makes a difference between similar products and services, focused to the same target, each brand are announced on different ways inside a branding process. Those process has been executed equally al national and international levels, including international, cities and country brands, the last two focused on attaching tourism, the most relevant information has been get from the results and process that analyzed country brands, those process had better results and was much complex process to made. Within the area of application, the development of the project allowed to create new and adaptable strategies, to technologies, cultures and costumers, focused on positioning the graphic studio that has inside their list of products a brand with a good appreciation and a brand in development. This project allowed to analyzed the market and the impact on the target, allowed to communicate about new products and services that brings benefits to small and big enterprises. Trough the analysis of the surveys, the project established the target between young and grown people who shares preferences to the same products and embraced new needs improving fidelity and a chain of costumers, as long as their get some benefits and always been in touch with the brand and the products/services