(UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA; CARRERA DE DISEÑO GRÁFICO, 2026-01-20)
Torres Urquizo George Andrew
;
Murillo Cajas Jorge Andrés
;
UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA; CARRERA DE DISEÑO GRÁFICO
This thesis addresses the high incidence of musculoskeletal disorders due to
ergonomic risk factors among administrative staff at the Technical University of
Ambato, despite the institutional plan "Actívate y Vive," whose communication is
ineffective. The general objective is to design a strategic communication plan to
prevent these risk factors. Using a mixed methodology (surveys, interviews, and
document analysis), a gap was diagnosed between information and the adoption of
preventive practices.
The proposal is an omni-channel plan that integrates visual identity, employee
advocacy, storytelling, and digital/print channels to promote active breaks.
Expected results include greater adherence, reduced negative perceptions, and
improved well-being. It is concluded that strategic communication is crucial for
transforming knowledge into sustainable habits. It is recommended to implement
the pilot plan, monitor indicators, and consolidate an institutional culture of
prevention.
