Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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Autor/a: search.filters.author.Guanulema Barba, Yadira KatherineTema: search.filters.subject.ESTRATEGIAS COMUNICACIONALES

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    Item type:Ítem,
    Estrategias Comunicacionales sobre “Parto Cultural Adecuado” y su incidencia en disminución de violencia obstétrica en los Centros de Salud de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05)
    Guanulema Barba, Yadira Katherine
    ;
    Ruíz Pérez, Christian Gabriel
    The present research proposes to generate a communication solution on the rights that all pregnant women have at the time of their delivery in public institutions, rights described in the Technical Guide for Care "Parto Culturalmente Adecuado", as well as evidence of its incidence with the decrease in obstetric violence. In recent years the increase in caesarean sections throughout the region has been increasing, much of this is due to the expropriation of the rights of women by health personnel and mainly to general ignorance, that is why it was essential to implementation of an informative and attractive communication system aimed at pregnant users of the "Simón Bolívar" Health Center, as well as the health personnel working at the institution, in order to communicate the reproductive rights of the mother during childbirth and the newborn during their first hours of life. From the area of graphic design it was necessary to demonstrate this communication need with the application of investigative methods, it was possible to define a graphical line with style of comic illustration, which combined with content of interest allows to fulfill the communicational objectives through the use of means of the health unit. During the process of validation of the proposal, the effectiveness and impact it generated in the different publics was demonstrated, as well as an atmosphere of confidence and empowerment of pregnant women at the time of their delivery.