Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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2018 - 20192

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Subject: search.filters.subject.PATRIMONIO CULTURAL

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    Las industrias culturales y su contribución al fortalecimineto de la identidad cultural ambateña
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Alvarez Córdova, Andrés Sebastián; Naranjo Gamboa, Byron Orlando
    Cultural industries through its content, through its programming, mould the form and way of perceiving reality creating stereotypes which are ways of acting and thinking in a Western way, assimilating foreign customs as their own, thus is taken behaviors of other countries and attempts to reflect as ideals of perfection. It is necessary to portray the cultural identity in a society believed on the cultural and intercultural communication content seen with respect, understanding it in its global perspective, creating through their cultural heritage products communication to generate with their reflection on the history, and as the main emblematic characters messages created enlightenment's ideals. That is why this work intends to carry the cultural identity through a content that reflects the history, traditions, heritage, cultural aspects, which are in accordance with each society, creating information on cultural aspects that serve to the population this aware about aspects that are part of the cultural identity.Thus in an era each more globalized where connection and broadcast content is made more naturally, without depending on a conventional platform such as a newspaper, radio or tv; images and video are the preferred way to transmit information, as well as music that is heard comes from outside, from industrial powers that form a homogenization of tastes and come to the society as a mere market.That's why this paper seeks to provide a solution to preserve the cultural roots, indigenous values and cultural heritages, transmitting this information in a creative way so that people interested in their own environment and the things that are part of the history of the city. The present work was developed under proactive critical paradigm and is determined as the cultural industries to contribute to the strengthening of cultural identity, so it will use surveys and interviews of key players; resulting in a vacuum on the scope of the history of the city, on the legacy of their main emblematic characters, traditions, their worldview, their cultural heritage aspects that are not taken into account by the industries cultural and can be a contribution to form a cultural identity in the people.
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    La difusión masiva de la teatralización de la guerra del Inga Palla en el Cantón Tisaleo y su repercusión en el turismo cultural
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Carrera Ramos, Renato Israel; Viteri Torres, Walter Francisco
    The media (radio, press, television and internet), have been responsible for disseminating the different national and international festivals, thus providing a space for tourists and people in general to know about the different festivities to be held. The present investigative study deals with the analysis of the mass media and the repercussion that these have on the cultural tourism of the canton Tisaleo in a special way in the diffusion of the theatricalization of the war in the party of Inga Palla that takes place the second week of the month of October. In order to determine the function fulfilled by mass media (written), it was proposed as objectives; Analyze the massive diffusion of the theatricalization of the war of the "Inga Palla", diagnose how cultural tourism is found, with respect to the theatricalization of the Inga Palla war, design an alternative solution to the problem. To fulfill the objectives, I applied a survey to the people who attended the event on Monday, October 15, 2018, for them it was considered a sample of 361 visitors, most of whom responded that they always attend these festivities, in the same way that they did not report this activity by written means of communication, for all this resulted in that it is necessary that the canton have a means of written communication so that they can make known the whole development of the war, in the same way most of the respondents answered who are very in agreement that "La Guerra" of the Inga Palla de Tisaleo, should be considered as Cultural Patrimony of Ecuador.