La experticia en comunicación digital de los nuevos comunicadores de la Universidad Técnica de Ambato y su inserción laboral

Abstract

Every year the Technical University of Ambato provides new graduates of the communication career, all in search of the same objective to start their working life as soon as possible, in an increasingly interconnected world there are various knowledge and expertise in digital communication that seek the companies at the time of hiring. It is for this reason that the present research aims to determine the expertise in digital communication that the new UTA communicators have for their job placement, and also seeks to evaluate the estimated time it takes for new graduates to enter the labor field at the same time. as well as analyzing the main specific competencies that they provide in the workplace, as well as relating the factors that have contributed the most to academic training. The methodology used for this research is mixed, since it will help us to qualitatively and quantitatively understand the information received and processed by the new graduates. Obtaining conclusions that the level of expertise that the new communicators have is medium, with an approximate job insertion of less than a year where the skills that stand out the most are digital marketing, multimedia production and other digital skills.