Producción y comercialización de choclo empacado al vacío para la asociación de productores en la parroquia Salasaca

Abstract

CHOCLOS PROCESADOS DAROMA is a vacuum-packed corn processing company located in the sector of Salasaca, Las Cruces neighborhood, a few steps from the craft fair. The purpose of this project is to promote the commercialization of corn, through innovative ways of marketing, since in recent years this agricultural sector has been affected. There is currently saturation in the corn or corn market, where the producer does not cover production costs because the price of the product is too low and unfair. The data obtained by the quantitative research carried out by means of the surveys that were carried out to 380 people determines the perception in relation to acceptance of the product in the market, with 79.21% acceptance of the target market, in terms of supply and demand. it was possible to identify the unsatisfied potential market for the project, being 844104 consumers for 2018. The results are favorable since the period of recovery of the investment is in one year, two months and nineteen days, in terms of the benefit ratio cost has one dollar with ninety-six cents for each dollar invested, the project provides a Tir of 51.37% being superior to the tmar which makes the project attractive to investors, in terms of the equilibrium point in units produced we have a value of 43286 units that is lower than the production capacity of the company which It indicates that the project is feasible and profitable.