El uso y manejo de la comunicación digital, en la generación Baby Boomers, del sector el Pisque Cantón Ambato

Abstract

Actually, the communication process has been extended to a virtual space through the Internet, changing lifestyles in the society, separating cultures and ideologies from generations. That is why the following research arises from the need to know ,and perform an analysis of Digital Communication in adults with an average of 50 to 68 years of age (baby boomers), and their influence on family and friends relationship. Today s Digital Communication has been a fundamental part in the coexistence of society, where not all have adapted to the changes generated by technology, as is the case of baby boomers, during development of research, It was fundamental to know historical data, digital media at a global and national level, to conclude in a broader view about this oldest generation and its social interaction with other generations. In the research, adults from 50 to 68 years old (baby boomers), from the Pisque-Ambato city, were studied. Inside the fieldwork the resources used was; surveys, interviews and direct observation file, which allowed to know that the age group feels the need to communicate with family and friends, however they are reluctant to accept these new means of communication, due to the lack of trainers to this group. Finally, it is argued that there is a need to implement a direct intervention program that provides training in the use and management of Digital Communication for baby boomers, in this way inclusion in the digital era will be achieved, strengthening their cultural identity and their relationships with current generations