Espacios de exhibición enfocados a la valorización del diseño empleando técnicas constructivas y materiales vernáculos en la Provincia de Tungurahua

Abstract

Since design was stablished in Ecuador as a profession in 1970. Its value has been lost into the society, due the very low remuneration to the work of a professional designer, the invasion of the labor field by pseudo professionals, the unloyal and unfair competition, the lack of support and investment from the government and private companies; and the unknowledge of the people about the real importance of the design being part of the improvement in a society. This all has caused the professional design to stagnated its progress. Through the quantitative-qualitative data compilation it can ve determined the necessities of the professional designers to obtain solutions throughout the proposal that will stablish the importance of the professional design and get to raise its value before the society. As a complement to the proposal, the study and analisis of vernacular constructive techniques of the highlands are integrated as an element of the design. The same will allow us to demonstrate the importance of our ancient legacy and on how this influences in the innovation and execution of the design.