Incorporación de una línea de bebidas saborizadas en la empresa Agualuz Pro Ambato

Abstract

Agualuz Pro-Ambato is a processing and marketing company of natural beverages based on purified water, applying high technology in 20 years to the service of the center of the country, satisfying the consumers with purified water of high quality for the most demanding consumers, in time In the market, it has proven to be an innovative and competitive company in its respective market. During the respective evaluation of the company, an inadequate use of the operating resources of Agualuz Pro-Ambato was detected, taking into account that the company has a well-defined vision, this project will optimize the majority of resources through the generation of productivity contributing directly towards achieving the business objectives of the industry efficiently. From the research it is determined that the resources currently managed by the company can generate attractive results, through the incorporation of a new line of beverages, thrown by the market study that determines the feasibility needed to execute the project, together with the adequate optimization of resources. Through the incorporation of the new line of flavored drinks, it is intended to cover an unmet potential demand, taking into account that the company seeks to expand in the market and maintain itself over time. Additionally, the current economic and financial evaluation shows that if the new line is feasible, given the indicators thrown by the study, they are positive and equally, entrepreneurship will contribute to achieving the vision of the company.